The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Boasting a 5-door design with a new sporty look and BMW TwinPower Turbo engines, it also comes with an enhanced digital eco-system that seamlessly merges your life into the driving experience. Add to this a boost in interior space, and you have a car that is open to amazing possibilities.

Park Assist with Reversing Assistant

Manoeuvring has never been simpler thanks to Park Assist, which helps you to park in or reverse out of confined areas with ease.​

Intelligent Personal Assistant

Available as part of BMW Live Cockpit Professional, the Intelligent Personal Assistant learns your habits and behaviours to support your driving experience. Just say “Hey BMW” to start a conversation with your car.

Park Assist
Personal Assistant


Apple CarPlay and BMW Connected+ bridge the gap between your smartphone and your BMW. From picking the perfect playlist to sharing live trip updates with your contacts, The 1 Series (2019) seamlessly integrates with your life.

Head-up Display

The full-colour Head-up Display projects important driving data right into your field of vision so you never have to worry about taking your eyes off the road.

The 1