Falmouth University i4 Project

We recently had the pleasure of collaborating with Falmouth University on our second micro-internship, this time we allowed the student Ben Hope to choose from BMW M or BMW i, he chose BMW i as he was excited around the electric car industry and it’s importance for a sustainable future.

Ben had a brilliant vision to show off our electric BMW i4, by capturing its beauty, performance and sustainable electric power. He worked closely with our Marketing team to build a social media campaign that reflects just this.

He carefully planned and executed a campaign asset, capturing this locally in and around a beach in Falmouth and using raw sounds from this area.

Ben said “I loved working with BMW on this digital marketing internship. I’ve always had a huge passion for cars, and as a music producer with a passion for content creation I felt this opportunity suited me perfectly. I chose the i4 as I feel it represented Cornwall and the target demographic perfectly and based all my decisions around this. I spent weeks brainstorming and analysing different social media tactics from BMW and other similar social media accounts.

Using this, I decided to create a piece that targets both the older generation and the vibrant young generation we have in Cornwall. I focused on creating a fast-paced engaging video. I used my experience in music producing to create a special 30-second song supporting my video. All the sounds I used to create the track were either sounds the car makes or sounds that signify electricity, nature, and the feeling I want people to experience when in the car. A few examples would be the car accelerating/decelerating, thunder & lightning, and fast-paced human breath. I feel this added a new dimension to my video, which in turn made it feel more immersive and authentic.

Overall, I’m glad I was able to combine my love of content creation and my music, and I really enjoyed the process of working with one of my favourite brands. I would like to thank Megan Day for allowing me this opportunity and Jono Tarrant and Sten Gauthier for helping film the car.”

Ben Hope Falmouth University Ocean BMW Work
Ben Hope Falmouth University Ocean BMW Work
Ben Hope Falmouth University Ocean BMW Work
Ben Hope Falmouth University Ocean BMW Work
Ben Hope Falmouth University Ocean BMW Work

Request more information...

Please enter your details below and we’ll get back to you as soon as possible.

    We would like to keep in touch with our latest product news, offers and marketing services. All information provided will be used and processed in accordance with our Privacy Policy. Yes, I want to receive product news, offers and marketing services by:

    By PostBy PhoneBy EmailBy SMS

    You may also be interested in

    Share this offer